Leading Social Dating Site Launches New Blog: "The Data of Dating"

NEW YORKAug. 29, 2013 /PRNewswire/ -- AYI.com, a leading social dating site owned by Snap Interactive, Inc., or SNAP, (OTCBB: STVI), launched its official online dating blog, entitled "The Data of Dating", to help singles decode their love life one click at a time. 

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"The Data of Dating" breaks down the world of online dating with conversation starters, online dating tips, and relationship advice from industry experts. It also features success stories from AYI.com, dating video parodies, trend reports and updates on new AYI.com features to help singles build better connections online.

"Dating is an inherently social process and the blog is a natural progression of our social dating mission that complements the AYI.com platform," says Cliff Lerner, Chief Executive Officer of SNAP. "We are incredibly excited as our first few posts have already generated thousands of views of the blog, and we believe the blog will serve as a new source of traffic to AYI.com."

The blog taps into compelling data from the AYI.com community. It reveals interesting online dating patterns, including the fact that 70% of women prefer to go on a date with a man when there is a friend in common, and are generally more likely to respond to messages from younger men.

Using this information, "The Data of Dating" aims to better inform and foster relationships online, empowering singles to make more meaningful connections. Learn more by visiting the blog at http://www.ayi.com/dating-blog.

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms. SNAP's flagship brand, AYI.com is one of the largest social and mobile dating applications on the Internet and offers a completely integrated Facebook, iPhone, Android and Web dating application. With 51% of singles reporting 'bad' experiences when meeting people online, AYI.com's mission is to improve the online dating experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections. For more information, please visit http://www.snap-interactive.com/, its blog http://devblog.snap-interactive.com or http://www.ayi.com/dating-blog, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook, Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. AYI.com® is a registered trademark of Snap Interactive, Inc.

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