Snap Interactive Engages Hayden IR

NEW YORK, Sept. 12, 2013 /PRNewswire/ -- Snap Interactive, Inc. (STVI), (or "SNAP"), owner of AYI.com and a leading social dating site, announced today that it has engaged Hayden IR, a fifteen-year old, highly recognized, national investor relations firm, to raise its visibility, strengthen its relationships with the investment community and provide strategic corporate advisory services. SNAP's AYI.com social dating application integrates friends and interests into its core experience to make it easier to see how users are "connected" to other users based on your friends and interests. 

(Logo: http://photos.prnewswire.com/prnh/20111101/NY96955LOGO-b )

"Over the past year, we have made significant investments in our technology to build a unique and differentiated experience for singles.  With over 25 million Facebook Connected Profiles, we have built a compelling experience for AYI.com's singles to connect with other singles by leveraging a user's social and interest graph.  With the social-based feature-set driving increases in conversion rates and on-site engagement, especially for women, we are excited as ever about our prospects moving forward.  With Hayden IR's guidance, we're excited to increase our public profile," said Cliff Lerner, SNAP's President and Chief Executive Officer. Mr. Lerner continued, "We believe it is an appropriate time to retain a national investor relations firm to help us target and expand our investor audience and ensure we are communicating effectively with Wall Street. We look forward to working with the team of professionals at Hayden IR to execute this important goal."

With offices in New York, Phoenix, Minneapolis and San Diego, Hayden IR provides a comprehensive range of investor relations services to emerging growth companies. Hayden IR connects undervalued emerging growth companies with institutions, hedge funds, independent portfolio managers, buy-side and sell-side analysts, family offices, retail brokerage firms and accredited individual investors. For more than a decade, Hayden IR has been a recognized leader in driving market recognition and creating sustainable competitive advantages for more than 100 micro- and small-cap companies. Hayden delivers expertise and professionalism in such areas as investor management, relationship building, awareness campaigns, online presence and corporate identity. Hayden's team of IR professionals draw from "Wall Street," finance, agency and media backgrounds and continuously strive to maximize the ongoing corporate visibility and market capitalization of clients though a comprehensive, multi-tier proactive program.

Stephen Hart, VP of Capital Markets Advisory, of Hayden IR, added, "SNAP and its AYI social dating application represent a compelling opportunity as its product is uniquely positioned to utilize common connections, such as friends and interests, to improve the user dating experience. This sort of forwarding thinking greatly differentiates AYI and positions SNAP for a tremendous growth opportunity over the next few years. The team at Hayden IR looks forward to articulating this opportunity to the professional investment community."

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates a social dating website and application for social networking websites and mobile platforms. SNAP's flagship brand, AYI.com is one of the largest social and mobile dating applications on the Internet and offers a completely integrated Facebook, iPhone, Android and Web dating application. With 51% of singles reporting 'bad' experiences when meeting people online, AYI.com's mission is to improve the online dating experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections. For more information, please visit http://www.snap-interactive.com/, its online dating blog http://www.ayi.com/dating-blog or http://www.ayi.com/dating-blog, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook, Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. AYI.com® is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements
This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify forward-looking statements.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the social dating marketplace; the ability to establish and maintain brand recognition; the ability to support and derive revenue from our application for mobile platforms; the success of new AYI features and branding on user engagement and conversion;   and circumstances that could disrupt the functioning of the Company's application and websites.  In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

Contact Information
IR@snap-interactive.com

Stephen Hart
Hayden IR
hart@haydenir.com 
917-658-7878

SOURCE Snap Interactive, Inc.